DDI Group--Commercial Real Estate
Commercial Real Estate
About DDI Business
core of commercial business

1.We develop our self-owned projects, take Wow City as the benchmarking product, continue to exploit the land parcel with superior location and huge potential, and conduct independent R&D on products with our self-owned shopping centers.
2.Business management output: We take Wow City as the benchmarking product to look for optimally located projects whose owners have strong strength, conduct output management and provide services such as planning & positioning, investment attraction, operation & management.

Features of DDI Business

We aim at DDI’s commercial development planning to conduct joint development on the four dimensions of real estate development, commercial operations, investment agency and management output; we adopt different development strategies specific to different opportunities, projects, conditions and preparations; with the preparation for opening of Shanghai Qingpu project, DDI business has initiated its nationwide layout.

Wow City

Wow City is the main shopping center brand owned by DDI. It is a theatre-type theme park to create a new space for family shopping and leisure. Relying on the core design idea of "natural novelty", it delivers the one-stop services combining shopping, leisure, recreation and life as needed by its core target customers in the city such as the middle class pursuing supreme experience.

Berry Wow Plaza

We carefully select and attract foreign quality brands, design and manage our self-owned brand — Berry Wow Plaza, consisting of three major brand types, i.e. Berry Wow cultural creation, catering and immersive theatre performance. Its unique decoration in every corner can take consumers by surprise, which is designed to create novel and unique leisure experiences for the middle class.

Wow Street

Centering on meeting modern people’s diverse needs for various and personalized commodities, it aims to create a vibrant street brand by using the scenario-based spatial environment, the emotional resonance of consumer groups, the imagination of crossover business modes and the infectivity of commercial aesthetics, thus creating a featured experience space with functions of stories, feelings and scenarios for the consumers.

DDI Wow City in China

Enjoy New Life

Wow City creates a new space — a theatre-type theme park for family shopping and leisure. Relying on the core design idea of "natural novelty", it is an urban complex which delivers the one-stop services combining shopping, leisure, recreation and life as needed by its core target customers in the city such as the middle class pursuing supreme experience.

It creates marvelous spatial experiences in unique spaces, which is not only a place for shopping, but more a shopping center focusing on life experiences, changing the lifestyle of the surrounding consumers and leading the fashion life. Hence, it becomes the gathering place of first choice with new lifestyles for shopping, party and recreation.

We provide visitors with a wide variety of experiences that are widely different from those in other regions, thus making Wow City a sought-after place for urban people who are fond of its extraordinary regional activity experiences, establishing connections between facilities and customers and receiving wide acclaim from our consumers.

Co-brands

Urban Complex Delivering One-stop Services
with the Core Idea of "Natural Novelty"

DDI intends to build a multi-brand integrated commercial platform to meet various shopping needs. The canyon-type space design philosophy boldly and innovatively introduces the waterfall into the facilities, highlighting its advantages with differentiated product positioning and with its core idea of intelligent operation, so as to create the urban complex that delivers one-stop services combining shopping, leisure, recreation and life as needed by its core target customers such as the middle class pursuing supreme experience in the city.
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