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DDI Group and Cherish-Yearn Group Signed a Cooperation Agreement on Joyful City Project

Date:2020-09-30

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On April 17, 2019, DDI Group and Cherish-Yearn Group signed a cooperation agreement on Joyful City CCRC project.

(Left) LI Hongyuan, Chairman of Joyful City Project Development Company

(Right) ZHANG Haoyan, President of Cherish-Yearn Group

As one of the founders of China’s CCRC membership system and the first brand to complete the CCRC operation closed-loop, Cherish-Yearn Group is the best partner for DDI to enter the pension industry.

At the invitation of Mr. LI Hailin, Chairman of DDI Group, Mr. XI Zhiyong, Chairman of Cherish-Yearn Group and his team made several field visits and highly recognized the prospect of Joyful City CCRC project in Changxing Island.

As members of Center for Urban Research and Action (CURA), both sides adhere to sincere cooperation. On basis of the long-term development of the Project and the exclusive experience of the elderly members, an innovative cooperation mode finally contributed to this cooperation after several rounds of negotiation. In the future, both sides will make full use of their respective resource advantages, seize the opportunities in the pension market, and forge ahead in the blue ocean of China’s pension industry.

At the signing ceremony, PU Furu, President of DDI Group, SHE Yaoting, CEO of DDI Real Estate Group, XI Zhiyong, Chairman of Cherish-Yearn Group, and ZHANG Haoyan, President of Cherish-Yearn Group, jointly witnessed the signing and made speeches. The two sides conducted pleasant exchange.


Joyful City

A world-class residence on an ecological island

As one of the “Three Chongming Islands”, Changxing Island is closest to the downtown area of Shanghai, known as “Home of Tangerine” and “Island of Longevity”. According to China’s 13th Five-Year Plan, it will be built into a “world-class ecological island”.

With a total construction area of about 100,000 square meters, Joyful City CCRC consists of 782 dynamic elderly apartments, a detached maintenance house of over 200 beds and an integrated club. 

The community is built along the water and enjoys the view of the municipal park, with mature surrounding communities and convenient living facilities. The above-ground buildings are enclosed, with a large and complete courtyard in the center, creating a kind of leisurely experience as “island owner”.

The project experience center is expected to be opened by the end of next year.

[Transportation]

Fast channel of Yangtze River Tunnel

Only 30 ~ 40 minutes’ drive to Wujiaochang, Jinqiao and Lujiazui

The Chongming Line is under planning and the Changxing Station will be set (It is expected to be opened to traffic in 2023)

[Medical Treatment]

Shanghai Xingdao Hospital

Changxing Town Health Service Center

The under-construction Changxing People’s Hospital (Branch of Xinhua Hospital; Grade 2A; it is expected to be completed by the end of 2019)

[Recreation]

Adjacent to Abundant Blessing Church and Wetland Park

Changxing Island Orange Orchard Resort

Changxing Island Country Park

Lianhua Supermarket and Outefu Mart

In 2018, DDI Group took advantage of the success of “club +” to enter into the pension industry of Shanghai and Ningbo, with a total planned investment of about RMB 3 billion. It will combine with DDI’s “club +” and other high-quality resources to build its subordinate “Centenarian Club”.

DDI guides the Group’s strategic transformation and upgrading with “club +”, and makes overall layout from the perspective of serving the city. The Club Management Company owns integrated club, community club, SPA club, centenarian club, network club, robot hotel and other business types, and is committed to becoming a world-class membership service provider and founder of international middle-class community lifestyle and private club lifestyle involving SPA, integrated business, family leisure, intelligent hotel, and centenarian healthcare. The Centenarian Club is a very important last link in the closed loop of the whole life cycle service of “club +” for creating the exclusive membership.